You can use these radio public service announcements (PSAs) to further your outreach efforts and help spread the word about Medicaid and CHIP. Use the sample pitch letter to reach out to stations in your community. Be sure to read our 10 Tips for Putting Public Service Announcements to Work to help increase the effectiveness of your campaigns!
PSA Pitch Letters
Radio PSAs
Use these radio public service announcements to help inform parents and caretakers how to get children covered in Medicaid or CHIP.
Please Note: These PSAs must be used on donated or free airtime; they cannot run on any paid media or be used as paid commercials. These particular PSAs below have unlimited talent rights and can be used in outreach indefinitely, but only as produced by CMS.
Television PSAs
Use our video public service announcements to help inform parents and caretakers how to get children covered in Medicaid or CHIP.
Please Note: These PSAs must be used on donated or free airtime; they cannot run on any paid media or be used as paid commercials. These particular PSAs below have unlimited talent rights and can be used in outreach indefinitely, but only as produced by CMS.
Digital Videos
These short videos have been created to remind parents and caregivers about key benefits available through Medicaid and CHIP! Use these videos on social media, post on websites, digital signage and more!
Please Note: These particular digital videos below have unlimited talent rights and can be used in outreach indefinitely, but only as produced by CMS.
"Vaccinations" :15 Seconds
"Dental Health":15 Seconds
"Smiles for School" :15 Seconds
- Digital Video: “Smiles for School” in English
- Digital Video Storyboard: “Smiles for School” in English
- Digital Video Script: “Smiles for School” in English
- Digital Video: “Smiles for School” in Spanish
- Digital Video Storyboard: “Smiles for School” in Spanish
- Digital Video Script: “Smiles for School” in Spanish
"Mental Health":15 Seconds
"Missed Care: Mental Health Can’t Wait" :30 Seconds