Vaccinations give kids the extra protection they need to stay healthy. With Medicaid and the Children’s Health Insurance Program (CHIP), parents can rest easier knowing their kids’ vaccinations and booster shots are covered. Use our resources to remind parents and caregivers about this benefit, as well as other preventive and emergency services covered by Medicaid and CHIP. And read our Customization Guide (PDF, 6.32 MB) for instructions on how you can customize palmcards and posters for your organization!
Be sure to check out the Outreach Tool Library for a full view of the variety of other outreach materials available.
Cold & Flu
Kids get sick, but there are ways to protect them from certain illnesses. Our outreach materials can help remind parents that flu vaccines can help keep kids healthy during cold & flu seasons. All of our resources are available in English and Spanish; some materials will be available in additional languages soon. For ideas on how to use these materials in your outreach efforts, check out our flu season partner toolkit (PDF, 105.82 KB) .
Digital Videos
These short videos have been created to remind parents and caregivers about key benefits available through Medicaid and CHIP! Use these videos on social media, post on websites, digital signage and more!
Please Note: These particular digital videos below have unlimited talent rights and can be used in outreach indefinitely, but only as produced by CMS.
"Flu" :15 Seconds
- Digital Video: "Flu" in English
- Digital Video Storyboard: "Flu" in English (PDF, 311.15 KB)
- Digital Video Script: "Flu" in English (PDF, 104.15 KB)
- Digital Video: "Flu" in Spanish
- Digital Video Storyboard: "Flu" in Spanish (PDF, 344.12 KB)
- Digital Video Script: "Flu" in Spanish (PDF, 136.35 KB)
Palmcard
Download these palmcards—available in both English and Spanish—to help with your cold & flu outreach initiatives.
“Blanket” Palmcard (CMS Product Number 11657)
- Palmcard: “Blanket” in English (PDF, 288.47 KB)
- Palmcard: “Blanket” in Spanish (PDF, 304.3 KB)
“Nighttime Cuddles” Palmcard (CMS Product Number 12108)
- Palmcard: “Nighttime Cuddles” in English (PDF, 450.61 KB)
- Palmcard: “Nighttime Cuddles” in Spanish (PDF, 459.33 KB)
“Puppy Care” Palmcard (CMS Product Number 12110)
- Palmcard: “Puppy Care” in English (PDF, 398.34 KB)
- Palmcard: “Puppy Care” in Spanish (PDF, 405.07 KB)
Poster
“Blanket” Poster (CMS Product Number 11656)
- Poster: “Blanket” in English (PDF, 440.84 KB)
- Poster: “Blanket” in Spanish (PDF, 1.51 MB)
“Nighttime Cuddles” Poster (CMS Product Number 12109)
- Poster: “Nighttime Cuddles” in English (PDF, 1.12 MB)
- Poster: “Nighttime Cuddles” in Spanish (PDF, 1.12 MB)
“Puppy Care” Poster (CMS Product Number 12111)
- Poster: “Puppy Care” in English (PDF, 3.63 MB)
- Poster: “Puppy Care” in Spanish (PDF, 3.6 MB)
Infographic
This infographic highlights the importance of children getting the annual flu vaccine and the coverage benefits available under Medicaid and CHIP. Share this infographic to help encourage parents and caregivers to enroll their kids in Medicaid and CHIP coverage and get their flu shot.
Social Media Messages
Use these messages in your Facebook and Instagram posts, Tweets, or other messaging forums to help us spread the word about keeping kids healthy during cold & flu season! Be sure to check out our Step-By-Step Guide to Sharing Social Media Graphics (PDF, 396.46 KB) for tips on how to post our graphics on your social media accounts and our Partner Social Media Toolkit (PNG, 57.37 KB) for best practices on social media outreach
- Sample Flu Season Social Media Posts in English and Spanish (PDF, 350.33 KB)
Facebook/Instagram Image
These images are specifically designed and sized for Facebook and Instagram. Download and share them on your account to help us spread the word! And use our hashtag #Enroll365.
- Facebook Image: “Blanket” in English (PNG, 871.29 KB)
- Facebook Image: “Blanket” in Spanish (PNG, 840.02 KB)
- Facebook Image: “Nighttime Cuddles” in English (PNG, 1.23 MB)
- Facebook Image: "Nighttime Cuddles" in Spanish (PNG, 1.23 MB)
- Facebook Image: “Puppy Care” in English (PNG, 1.17 MB)
- Facebook Image: “Puppy Care” in Spanish (PNG, 1.13 MB)
- Facebook Image: “Flu Covered” in English (PNG, 1.22 MB)
- Facebook Image: “Flu Covered” in Spanish (PNG, 1.19 MB)
- Facebook Image: “Flu Season” in English (PNG, 1.35 MB)
- Facebook Image: “Flu Season” in Spanish (PNG, 1.34 MB)
- Facebook Image: “Washing Hands” in English (GIF, 4.84 MB)
- Facebook Image: “Washing Hands” in Spanish (GIF, 4.95 MB)
- Facebook Image: “Flu Vaccine” in English (PNG, 1.44 MB)
- Facebook Image: “Flu Vaccine” in Spanish (PNG, 1.44 MB)
- Facebook Image: “Fight Flu” in English (GIF, 4.82 MB)
- Facebook Image: “Fight Flu” in Spanish (GIF, 4.84 MB)
- Facebook Image: “Not Too Late” in English (PNG, 65.7 KB)
- Facebook Image: “Not Too Late” in Spanish (PNG, 69.45 KB)
- Facebook Image: “Have You Gotten” in English (PNG, 77.05 KB)
- Facebook Image: “Have You Gotten” in Spanish (PNG, 78.72 KB)
Twitter Image
These images are specifically designed and sized for Twitter. Download and tweet these to your followers on your account and use our #Enroll365 hashtag!
- Twitter Image: “Blanket” in English (PNG, 643.76 KB)
- Twitter Image: “Blanket” in Spanish (PNG, 746.4 KB)
- Twitter Image: "Nighttime Cuddles" in English (PNG, 939.98 KB)
- Twitter Image: "Nighttime Cuddles" in Spanish (PNG, 923.06 KB)
- Twitter Image: "Puppy Care" in English (PNG, 882.43 KB)
- Twitter Image: "Puppy Care" in Spanish (PNG, 885.54 KB)
- Twitter Image: “Flu Covered” in English (PNG, 622.65 KB)
- Twitter Image: “Flu Covered” in Spanish (PNG, 613.28 KB)
- Twitter Image: “Flu Season” in English (PNG, 927.94 KB)
- Twitter Image: “Flu Season” in Spanish (PNG, 921.21 KB)
- Twitter Image: “Washing Hands” in English (GIF, 4.84 MB)
- Twitter Image: “Washing Hands” in Spanish (GIF, 4.95 MB)
- Twitter Image: “Flu Vaccine” in English (JPEG, 581.79 KB)
- Twitter Image: “Flu Vaccine” in Spanish (PNG, 988.92 KB)
- Twitter Image: “Fight Flu” in English (GIF, 4.82 MB)
- Twitter Image: “Fight Flu” in Spanish (GIF, 4.84 MB)
- Twitter Image: “Not Too Late” in English (PNG, 51.29 KB)
- Twitter Image: “Not Too Late” in Spanish (PNG, 58.52 KB)
- Twitter Image: “Have You Gotten” in English (PNG, 57.74 KB)
- Twitter Image: “Have You Gotten” in Spanish (PNG, 59.43 KB)
Newsletter & Article Template
Use these templates to create your own newsletter or articles in existing newsletters.
“Seasonal Flu” Newsletter Template
- Newsletter Template: “Seasonal Flu” in English (PDF, 125.38 KB)
- Newsletter Template: “Seasonal Flu” in Spanish (PDF, 204.95 KB)
Text Messages
Share these text messages through community text message programs to remind families enroll in Medicaid and CHIP, retain coverage, or use the many benefits available by having Medicaid or CHIP coverage.
- Sample Flu Text Messages in English and Spanish (PDF, 107.79 KB)
Email Signature Image
Add one of these images as your email signature to spread the word about Medicaid and CHIP. We’ve created a Guide (PDF, 314.51 KB) to walk through the steps.
- Email Signature Image: "Not Typical" English (PNG, 24.16 KB)
- Email Signature Image: "Not Typical" Spanish (PNG, 24.21 KB)
General Vaccines Outreach
Our general vaccines outreach materials can help support your ongoing efforts to remind parents that when you vaccinate kids today, you protect their tomorrow. All of our resources are available in English and Spanish; some materials are available in additional languages.
Digital Videos
This short video highlights that children and teens can get their vaccinations covered through Medicaid and CHIP! This video is available in English and Spanish and can be used on social media, post on websites, digital signage and more!
Please Note: These particular digital videos below have unlimited talent rights and can be used in outreach indefinitely, but only as produced by CMS.
"Vaccinations":15 Seconds
- Digital Video: "Vaccinations" in English
- Digital Video Storyboard: "Vaccinations" in English (PDF, 501.18 KB)
- Digital Video Script: "Vaccinations" in English (PDF, 94.15 KB)
- Digital Video: "Vaccinations" in Spanish
- Digital Video Storyboard: "Vaccinations" in Spanish (PDF, 166.31 KB)
- Digital Video Script: "Vaccinations" in Spanish (PDF, 166.31 KB)
Palmcard
Download these palmcards—available in multiple languages—to help with your general vaccines outreach initiatives.
"Protect Their Tomorrow (Snow)" Palmcard (CMS Product Number 12072)
- Palmcard: "Protect Their Tomorrow (Snow)" in English (PDF, 128.17 KB)
- Palmcard: "Protect Their Tomorrow (Snow)" in Spanish (PDF, 125.51 KB)
- Palmcard: "Protect Their Tomorrow (Snow)" in Arabic (PDF, 695.27 KB)
- Palmcard: "Protect Their Tomorrow (Snow)" in Burmese (PDF, 592.12 KB)
- Palmcard: "Protect Their Tomorrow (Snow)" in Chinese (PDF, 696.73 KB)
- Palmcard: "Protect Their Tomorrow (Snow)" in Farsi (PDF, 652.09 KB)
- Palmcard: "Protect Their Tomorrow (Snow)" in Haitian (PDF, 554.23 KB)
- Palmcard: "Protect Their Tomorrow (Snow)" in Hmong (PDF, 579.92 KB)
- Palmcard: "Protect Their Tomorrow (Snow)" in Korean (PDF, 651.02 KB)
- Palmcard: "Protect Their Tomorrow (Snow)" in Portuguese (PDF, 583.71 KB)
- Palmcard: "Protect Their Tomorrow (Snow)" in Russian (PDF, 591.93 KB)
- Palmcard: "Protect Their Tomorrow (Snow)" in Somali (PDF, 583.63 KB)
- Palmcard: "Protect Their Tomorrow (Snow)" in Tagalog (PDF, 574.06 KB)
- Palmcard: "Protect Their Tomorrow (Snow)" in Vietnamese (PDF, 591.49 KB)
"Protect Their Tomorrow (Sun)" Palmcard (CMS Product Number 12076)
- Palmcard: "Protect Their Tomorrow (Sun)" in English (PDF, 347.66 KB)
- Palmcard: "Protect Their Tomorrow (Sun)" in Spanish (PDF, 346.92 KB)
- Palmcard: "Protect Their Tomorrow (Sun)" in Arabic (PDF, 582.5 KB)
- Palmcard: "Protect Their Tomorrow (Sun)" in Burmese (PDF, 483.86 KB)
- Palmcard: "Protect Their Tomorrow (Sun)" in Chinese (PDF, 588.98 KB)
- Palmcard: "Protect Their Tomorrow (Sun)" in Farsi (PDF, 545.2 KB)
- Palmcard: "Protect Their Tomorrow (Sun)" in Haitian (PDF, 468.86 KB)
- Palmcard: "Protect Their Tomorrow (Sun)" in Hmong (PDF, 467.74 KB)
- Palmcard: "Protect Their Tomorrow (Sun)" in Korean (PDF, 610.42 KB)
- Palmcard: "Protect Their Tomorrow (Sun)" in Portuguese (PDF, 482.8 KB)
- Palmcard: "Protect Their Tomorrow (Sun)" in Russian (PDF, 490.39 KB)
- Palmcard: "Protect Their Tomorrow (Sun)" in Somali (PDF, 476.82 KB)
- Palmcard: "Protect Their Tomorrow (Sun)" in Tagalog (PDF, 472.49 KB)
- Palmcard: "Protect Their Tomorrow (Sun)" in Vietnamese (PDF, 484.52 KB)
Poster
Download these posters—available in both English and Spanish—to help with your general vaccines outreach initiatives.
"Protect Their Tomorrow (Snow)" Poster (CMS Product Number 12073)
- Poster: "Protect Their Tomorrow (Snow)" in English (PDF, 261.25 KB)
- Poster: "Protect Their Tomorrow (Snow)" in Spanish (PDF, 260.15 KB)
- Poster: "Protect Their Tomorrow (Snow)" in Arabic (PDF, 4.3 MB)
- Poster: "Protect Their Tomorrow (Snow)" in Burmese (PDF, 4.26 MB)
- Poster: "Protect Their Tomorrow (Snow)" in Chinese (PDF, 4.42 MB)
- Poster: "Protect Their Tomorrow (Snow)" in Farsi (PDF, 4.31 MB)
- Poster: "Protect Their Tomorrow (Snow)" in Haitian (PDF, 4.22 MB)
- Poster: "Protect Their Tomorrow (Snow)" in Hmong (PDF, 4.25 MB)
- Poster: "Protect Their Tomorrow (Snow)" in Korean (PDF, 4.31 MB)
- Poster: "Protect Their Tomorrow (Snow)" in Portuguese (PDF, 4.22 MB)
- Poster: "Protect Their Tomorrow (Snow)" in Russian (PDF, 4.26 MB)
- Poster: "Protect Their Tomorrow (Snow)" in Somali (PDF, 4.25 MB)
- Poster: "Protect Their Tomorrow (Snow)" in Tagalog (PDF, 4.22 MB)
- Poster: "Protect Their Tomorrow (Snow)" in Vietnamese (PDF, 4.26 MB)
"Protect Their Tomorrow (Sun)" Poster (CMS Product Number 12077)
- Poster: "Protect Their Tomorrow (Sun)" in English (PDF, 1.35 MB)
- Poster: "Protect Their Tomorrow (Sun)" in Spanish (PDF, 1.36 MB)
- Poster: "Protect Their Tomorrow (Sun)" in Arabic (PDF, 2.06 MB)
- Poster: "Protect Their Tomorrow (Sun)" in Burmese (PDF, 2 MB)
- Poster: "Protect Their Tomorrow (Sun)" in Chinese (PDF, 2.15 MB)
- Poster: "Protect Their Tomorrow (Sun)" in Farsi (PDF, 2.04 MB)
- Poster: "Protect Their Tomorrow (Sun)" in Haitian (PDF, 1.98 MB)
- Poster: "Protect Their Tomorrow (Sun)" in Hmong (PDF, 1.98 MB)
- Poster: "Protect Their Tomorrow (Sun)" in Korean (PDF, 2.05 MB)
- Poster: "Protect Their Tomorrow (Sun)" in Portuguese (PDF, 1.99 MB)
- Poster: "Protect Their Tomorrow (Sun)" in Russian (PDF, 2 MB)
- Poster: "Protect Their Tomorrow (Sun)" in Somali (PDF, 1.99 MB)
- Poster: "Protect Their Tomorrow (Sun)" in Tagalog (PDF, 1.97 MB)
- Poster: "Protect Their Tomorrow (Sun)" in Vietnamese (PDF, 1.99 MB)
Facebook/Instagram
These images are specifically designed and sized for Facebook and Instagram. Download and share them on your account to help us spread the word! And use our hashtag #Enroll365.
- Facebook Image: "Protect Their Tomorrow (Sun)" in English (JPEG, 624.31 KB)
- Facebook Image: "Protect Their Tomorrow (Sun)" in Spanish (JPEG, 620.39 KB)
- Facebook Image: "Protect Their Tomorrow (Snow)" in English (JPEG, 733.54 KB)
- Facebook Image: "Protect Their Tomorrow (Snow)" in Spanish (JPEG, 716.41 KB)
- Facebook Image: “Immunizations Covered - Mask” in English (PNG, 1.38 MB)
- Facebook Image: “Immunizations Covered - Mask” in Spanish (PNG, 1.39 MB)
- Facebook Image: “Vaccinate” in English (PNG, 1.6 MB)
- Facebook Image: “Vaccinate” in Spanish (PNG, 1.63 MB)
- Facebook Image: “A Shot” in English (PNG, 76.42 KB)
- Facebook Image: “A Shot” Spanish (PNG, 76.41 KB)
These images are specifically designed and sized for Twitter. Download and share them on your account to help us spread the word! And use our hashtag #Enroll365.
- Twitter Image: "Protect Their Tomorrow (Sun)" in English (JPEG, 527.06 KB)
- Twitter Image: "Protect Their Tomorrow (Sun)" in Spanish (JPEG, 525.13 KB)
- Twitter Image: "Protect Their Tomorrow (Snow)" in English (JPEG, 301.25 KB)
- Twitter Image: "Protect Their Tomorrow (Snow)" in Spanish (JPEG, 568.33 KB)
- Twitter Image: “Immunizations Covered - Mask” in English (PNG, 902.73 KB)
- Twitter Image: “Immunizations Covered - Mask” in Spanish (PNG, 912.67 KB)
- Twitter Image: “Vaccinate” in English (PNG, 1.12 MB)
- Twitter Image: “Vaccinate” in Spanish (PNG, 1.14 MB)
- Twitter Image: “A Shot” in English (PNG, 64.85 KB)
- Twitter Image: “A Shot” in Spanish (PNG, 64.76 KB)
Newsletter & Article Template
Use these templates to create your own newsletter or articles in existing newsletters.
“Vaccination” Newsletter Template
- Newsletter Template: “Vaccination” in English (PDF, 127.79 KB)
- Newsletter Template: “Vaccination” in Spanish (PDF, 195.8 KB)
Email Signature Images
Add one of these images as your email signature to spread the word about Medicaid and CHIP. We’ve created a Guide (PDF, 2.04 MB) to walk through the steps.
- Email Signature Image: "Vaccines" (PNG, 96.14 KB)
- Email Signature Image: "Protect Their Tomorrow (Snow)" (JPEG, 120.22 KB)