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Peace of Mind

Resources to remind parents and caretakers that with Medicaid and the Children’s Health Insurance Program (CHIP), parents get the peace of mind that comes with knowing their children have access to essential medical care, such as preventive services or emergency care should they get sick or injured. The resources also remind parents that even if they have applied before and were not able to obtain coverage, they may now be eligible. All of the resources are available in English in Spanish; some materials will be available in additional languages soon. Read our Customization Guide  (PDF, 10.67 MB)   for details and instructions on how the palmcard and poster can be customized for your organization!

Television PSAs

Use our video public service announcements to help inform parents and caretakers how to get children covered in Medicaid or CHIP.

Please Note: These PSAs must be on donated or free airtime; they cannot run on any paid media or be used as paid commercials. The PSAs should not be used beyond June 12, 2021.

Radio PSAs

Use these radio public service announcements to help inform parents and caretakers how to get children covered in Medicaid or CHIP.

Please Note: These PSAs must be on donated or free airtime; they cannot run on any paid media or be used as paid commercials. The PSAs should not be used beyond June 12, 2021.

PSA Scripts

You can use these radio public service announcements (PSAs) to further your outreach efforts and help spread the word about Medicaid and CHIP. Be sure to read our 10 Tips for Putting Public Service Announcements to Work  (PDF, 818.48 KB) to help increase the effectiveness of your campaigns!

Palmcard

Download this palmcard—available in both English and Spanish —to help with Medicaid and CHIP outreach initiatives.

Poster

Download this poster—available in both English and Spanish—to help with your Medicaid and CHIP your outreach initiatives.

Direct Mail Insert

Include these letters in hardcopy mailings as part of your outreach campaigns.

Peace of Mind Direct Mail Insert for Parents (CMS Product No. 12094)

    Web Button

    Great to place on websites or in newsletters, use these web buttons to direct families to the “Find Coverage for Your Family” map on InsureKidsNow.gov. Each .zip folder includes three standard web button sizes, as well as posting instructions.

    Social Media Messages

    Use these messages in your Facebook posts, Tweets, or other messaging forums to help us spread the word!

    Facebook Image

    These images are specifically designed and sized for sharing on Facebook. Download and share them on your account!

    Twitter Image

    These images are specifically designed and sized for Twitter. Download and tweet these to your followers on your account and use our #Enroll365 hashtag!

    Newsletter & Article Template

    Use these templates to create your own newsletter or articles in existing newsletters.

    "Peace of Mind" Newsletter Template

    Email Signature

    Add one of these images as your email signature to spread the word about Medicaid and CHIP. We've created a Guide  (PDF, 858.41 KB)  to walk through the steps.