IMPORTANT: Look for your child’s Medicaid or CHIP renewal in the mail, complete it and mail it back immediately. They may be covered even if you’re not! Go to to find contact information for your state Medicaid office.

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Maternal Care: Medicaid and CHIP Cover Families Through All of Life’s Moments


New Campaign

PSAs are Here

Have you seen the Campaign’s newest PSA, “For All Life’s Moments”? This PSA encourages eligible families to enroll in Medicaid and CHIP health coverage to access routine health services for all stages of childhood from birth to age 19. The PSAs are available in English and Spanish and are formatted for TV or radio. Encourage your local stations to air the PSAs with that can be customized with state-specific information.


Register for the upcoming Mental Health webinar

Medicaid and CHIP Behavioral Health Services: Impact of School-Based Mental Health Care Wednesday, May 8, 2024 3 – 4 P.M. ET 

Featured speakers from the National Center for School Mental Health (NCSMH), National Center for School Mental Health (NCSMH), and Centers for Medicare & Medicaid Services (CMS) will highlight the latest youth mental health data and trends, school-based health services, best practices to build effective school-based programs, and outreach and enrollment efforts tools. Register today


Upcoming Observances

Organizations can tie national observances, like the ones listed below, into Medicaid and CHIP outreach and enrollment efforts.

  • April 24–30: National Infant Immunization Week
  • April 25–29: Every Kid Healthy Week
  • May: National Mental Health Awareness Month
  • May: National Healthy Vision Month
  • May: Maternal Mental Health Month
  • May 5–12: Children’s Mental Health Awareness Week

Maternal health care, which includes prenatal and postpartum care, is essential to the health of pregnant individuals and their children. With coverage through Medicaid and the Children’s Health Insurance Program (CHIP), individuals can access regular check-ups, prenatal vaccines, and other comprehensive services to help prevent and detect complications before baby arrives.

Facts about Maternal Health and Coverage Benefits

When pregnant people are enrolled in Medicaid or CHIP, their newborns are automatically enrolled, too. The new continuous eligibility rule also requires states to provide 12 months of continuous eligibility for children under Medicaid and CHIP. Health coverage can help prevent serious issues like death from maternal causes, which is increasing. In 2021, 1,205 women died of maternal causes in the United States and the maternal mortality rate was 32.9 deaths per 100,000 live births. Medicaid covers 42% of all births nationally, helping to close the coverage gap and provide critical maternal care.

After birth, it is critical for babies to get vaccinated against diseases and have regular check-ups to measure their growth and development. Plus, new parents often need medical care after giving birth.

Maternal Health Outreach Resources

Explore our Maternal Health initiative page on, which has resources that can help your organization reach pregnant individuals and get them enrolled. Check out the digital videos in English and digital videos in Spanish, a poster available in 22 languages, suggested social media messages  and images, PSA scripts in English  and PSA scripts in Spanish , and more to help those in your community gain access to care.


Remind Families to Renew their Medicaid & CHIP Coverage

As of February 27, 2024, an estimated 3.99 million children have lost Medicaid coverage during the unwinding process. You can direct families to to find contact information for their state Medicaid office and helpful information on what to do if they no longer qualify for Medicaid or CHIP.

CMS remains committed to informing families about the importance of renewing their coverage and their coverage options if they are no longer eligible for Medicaid or CHIP. Visit our Annual Renewal and Unwinding page for resources to share throughout your community.

Stay Connected with the Campaign

  • Share our Campaign materials. Our ever-growing, Outreach Tool Library features a variety of targeted resources to use in your outreach and enrollment efforts, available in multiple formats and languages.
  • Contact us. To get more involved with the Campaign, contact us via email at
  • Follow the Campaign on X (formally Twitter). Remember to re-tweet or share our messages from @IKNGov with your social network and be sure to use our #Enroll365 and #KidsEnroll hashtags in your posts.

Subscribe to the “Campaign Notes” eNewsletter

The Connecting Kids to Coverage National Campaign eNewsletter “Campaign Notes” is distributed throughout the year and provides updates on Campaign activities. If a friend or colleague forwarded this email to you, we invite you to sign up to receive this eNewsletter directly to your inbox.